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8+ Best Shopify Ecommerce Themes To Start an Online Store                                

May 24, 2024
Written and researched by experts at AvadaLearn more about our methodology

By Sam Nguyen

CEO Avada Commerce

In dynamic ecommerce, selecting the right Shopify theme is crucial for crafting a standout online store and increasing sales conversions. 

After careful testing and analysis, I’ve curated a list of 8+ top-performing Shopify themes designed for ecommerce success. Let’s dive into these picks, exploring their unique features and how they can elevate your store’s search engine visibility and overall customer experience.

1. Shopify Themes for Ecommerce: A Quick Comparison   

This comparison table will assist you in making an informed decision when selecting the perfect Shopify theme for your online store.  

Theme NameVendorNicheRatingsKey FeatureDownload
ExpanseArchetype ThemesMultipurpose4.65/5Store locator; Age verifier; Countdown timerGet Theme!
EssenceAlloy ThemesMultipurpose5.0/5Quick view; Stock counterGet Theme!
StreamlineArchetype ThemesTech and Electronics4.57/5Quick Product Preview; Usage information; Promo popupsGet Theme!
KingdomKrown ThemesFood and Beverage4.43/5Sticky header; Right-to-left; Product reviewsGet Theme!
GemArchetype ThemesJewelry brands4.3/5Pre-order; Quick buy; Store locatorGet Theme!
FreshEight ThemesFood and drink stores4.6/5In-menu promos; Mega menuGet Theme!
GalleriaMile High ThemesMultipurpose4.88/5Unique Column Slideshow; Image galleries; Product videosGet Theme!
BordersKrown ThemesFashion and Apparel Stores4.0/5Quick view; Stock counter; Recommended productsGet Theme!
MomentumEight ThemesArtisanal Craft Shops4.0/5Recommended products; Stock counterGet Theme!
BeyondTroop ThemesEthical brands4.6/5Recommended products; Collection page navigationGet Theme!

2. Top 10  Shopify Themes for Ecommerce 

Let’s explore the best ecommerce themes for the Shopify store designed to enhance your online store and help your business grow. We will dive into each option, understanding their unique features and how they can benefit your store.

Expanse Theme by Archetype Themes

Expanse is a paid Shopify theme offering a clean, versatile design ideal for stores with extensive inventories. With over 20 sections available across all pages, including product sales points and meta fields, the theme provides vast customization flexibility. 

Expanse Theme by Archetype Themes

Ratings 

Customers highly recommend this theme due to its versatility, user-friendliness, and mobile responsiveness. Many users, including myself, appreciated the helpful support team, particularly their responsiveness to post-purchase changes and inquiries.

Key Features

  • Store locator
  • Age verifier
  • Countdown timer
  • Color swatches
  • Before/after image slider
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • Recommended products

Pros and Cons

Pros

  • Ideal for businesses of various sizes and niches
  • Mobile-friendly design for seamless browsing 
  • A wide range of extensive features, such as multi-level menus, wide layout options, and advanced product filtering
  • Excellent support for regular updates and issue resolution

Cons

  • Can be overwhelming for beginners or those new to Shopify 
  • May require support for complex post-purchase changes

Best For

  • Beauty and cosmetics brands seek an immersive, image-focused shopping experience.
  • Food and beverage businesses aim to showcase their products with high-quality visuals.

More Info / Download Theme Demo

Essence Theme by Alloy Themes

Essence is a sleek and feature-rich Shopify theme for visual stores. It includes 26 powerful and highly customizable sections, high-resolution product images, and a compelling layout to capture visitor attention and increase engagement.

Essence Theme by Alloy Themes

Ratings

Users love the Essence theme. They praise its features, conversion-focused design, and overall functionality. Furthermore, many customers highlighted the excellent support from the theme team. This support and flexible customization have resulted in increased sales and revenue for users.

Key Features

  • Quick view
  • Stock counter
  • In-menu promos
  • Enhanced search
  • Recommended products

Pros and Cons

Pros

  • Highly customizable for a unique online store presence
  • Fast loading speeds for optimized browsing
  • Excellent customer support
  • Robust and useful features
  • Smooth user experience

Cons

  • Higher price points
  • Require time and effort to customize to its full potential

Best For

  • Fashion and apparel brands seeking a visually stunning showcase for their products.
  • Artists and creatives looking to display their portfolios and artworks in a high-impact format.

More Info / Download Theme Demo

Streamline Theme by Archetype Themes

Streamline is a premium Shopify theme with powerful features, providing an eye-catching design crafted for quick impact. Its modern and flexible design helps store owners captivate audiences and drive conversions.

With features like columns menu, sidebar filters, sub-collection, and more, this theme boosts your brand’s online presence, improves customer experience, and enhances user engagement. 

Streamline Theme by Archetype Themes

Ratings

While some praise its concept and ease of use, others express frustration with the lack of feature development and slow support responses. Despite these concerns, many users commend the theme’s flexibility and the helpfulness of the customer service team. 

Key Features

  • Quick Product Preview
  • Usage information
  • Promo popups
  • Color swatches
  • Image zoom

Pros and Cons

Pros

  • Mobile-optimized and modern design 
  • Customization options 
  • A wide range of robust features
  • Focus on page load speed
  • Well-structured product information 

Cons

  • No live chat support
  • Lack of crucial features like advanced mega menu, layered filters, etc. 

Best For

  • Lifestyle and Wellness Stores showcase their products and services.
  • Tech and Electronics Retailers highlight their products’ features and functionalities.

More Info / Download Theme Demo

Kingdom Theme by Krown Themes

Kingdom is an image-focused Shopify theme to showcase your brand’s visual storytelling in an attractive, high-impact way. With its stylish signature sidebar, store owners can quickly create an intuitive and elegant browsing experience.

Kingdom Theme by Krown Themes

Ratings 

Many praise its straightforward and clean design, ease of customization, and exemplary customer service. The theme’s versatility, multiple modification options, and exotic features are also highlighted as key strengths.

Key Features

  • Sticky header
  • Right-to-left
  • Product reviews
  • Cross-selling
  • Product filtering and sorting

Pros and Cons

Pros

  • Straightforward and clean design
  • Easy customization options
  • Responsive and helpful customer service
  • Versatile and compelling layout 

Cons

  • Occasional issues and bugs

Best For

  • The food and Beverage industry, like a specialty food store, gourmet bakery, or artisanal coffee shop, showcases its products in an enticing and visual performance.

More Info / Download Theme Demo

Gem Theme by Archetype Themes

The Gem Shopify theme offers elegant design and stunning visuals. Additionally, it includes storytelling features like media with text and flexible product displays.

These elements combine to elevate your online presence and create an immersive shopping experience for customers.

Gem Theme by Archetype Themes

Ratings 

The theme receives 86% positive rating on the Shopify store for its aesthetic appeal, customization options, and responsive support, making it the best Shopify theme for ecommerce seeking to enhance their online presence. 

Key Features

  • Pre-order
  • Quick buy
  • Store locator
  • Age verifier
  • Countdown timer

Pros and Cons

ProsCons
Premium Brand Fit
Extensive Customization
Responsive Support
Flexibility and Scalability 
Performance Issues
Lack of UpdatesMinor Glitches

Best For

  • Jewelry brands for creating a unique and captivating online presence

More Info / Download Theme Demo

Fresh Theme by Eight Themes

The Fresh Shopify theme offers a clean and versatile design, facilitating seamless navigation for customers to explore products effortlessly. It provides an enhanced user experience with advanced filtering options, enabling customers to refine their searches based on specific criteria like brand, type, color, or size. This makes the Fresh theme an ideal choice for businesses of any size and from any industry looking to start or improve their selling online.

Fresh Theme by Eight Themes

Ratings

Positive feedback highlights the theme’s flexibility and, aesthetic appeal, and suitability for various online stores. However, some users have experienced bugs, discrepancies between advertised features and actual performance, and difficulty obtaining timely support for technical issues.

Key Features

  • Age verifier
  • In-menu promos
  • Mega menu
  • Sticky header
  • Infinite scroll

Pros and Cons

ProsCons
Easy customization
Responsive support team
Flexible layout options
A wealth range of solid features
Great customer experience 
Bugs and glitches
Limited customization options

Best For

  • Food & Drink stores seeking a solution with unlimited customization options, advanced features,  and a focus on streamlined product filtering. 

More Info / Download Theme Demo

Galleria Theme by Mile High Themes

Galleria is a paid Shopify ecommerce theme, a visually striking option tailored for businesses with expansive inventories.  Its standout feature is a versatile gallery that elegantly displays your brand or product imagery—perfect for visual storytelling. This can be used on your homepage or within a lookbook to create a more immersive browsing experience.

Galleria Theme by Mile High Themes

Ratings

Many users praise the theme’s ability to meet their stores’ diverse needs and commend the developers’ prompt and helpful assistance. Users report quick response times and professional service from the support team, particularly when resolving issues with other apps or customizing the theme for specific goals.

 Key Features

  • Unique Column Slideshow
  • Image galleries
  • Product videos
  • In-menu promos
  • Mega menu

Pros and Cons

Pros

  • Stable performance
  • Customizable features
  • Dedicated customer support
  • Ability to meet diverse store needs
  • Prompt assistance with issue resolution

Cons

  • A steeper learning curve for new users
  • Higher pricing may not suit all budgets

Best For

  • Shopify stores with extensive product catalogs that want to emphasize high-quality visuals and brand storytelling to cater to the diverse needs of online shoppers.

More Info / Download Theme Demo

Borders Theme by Krown Themes

The Borders theme offers many customization options, allowing you to create a unique and captivating online store. With its versatile layout and creative display features, you can showcase products, collections, brand details, and promotions engagingly and memorably, ensuring your visitors have an immersive shopping experience. 

Borders Theme by Krown Themes

Ratings 

The Borders theme offers a unique look and useful features, but some users have reported drawbacks. These include the lack of autoplay or hide-control options for product videos, an inability to add hyperlinks to section images, and inconsistent customization options across sections. However, the support team has been responsive and helpful, offering quick replies to inquiries.

Key Features

  • Quick view
  • Stock counter
  • Recommended products
  • Product filtering and sorting
  • Collection page navigation

Pros and Cons

ProsCons
Useful features
Responsive across devices
Fast loading speed
Inconsistent customization options
Lack of autoplay or hide-control option for product videos

Best For

  • Fashion and apparel stores looking to showcase their products creatively.
  • Lifestyle and home decor brands seeking to engage visitors.

More Info / Download Theme Demo

Momentum Theme by Eight Themes

The Momentum Shopify theme features a modern, minimalist design, emphasizing clean lines and intuitive navigation. It prioritizes showcasing detailed product information effectively, with ample space for product images, descriptions, and specifications. 

Momentum Theme by Eight Themes

Ratings

The Momentum theme has received positive feedback for its performance, layout, and support. Users appreciate its features and customization options. Additionally, many highlight the responsive and helpful support team. However, some users have encountered unresponsive buttons and slow responsiveness, leading to some dissatisfaction.

Key Features

  • Recently viewed
  • Recommended products
  • Trust badges
  • Back-in-stock alert
  • Customizable contact form
  • EU translations (EN, FR, IT, DE, ES)
  • In-menu promos

Pros and Cons

ProsCons
Fast loading times
Customization OptionsVisual Appeal
Responsiveness Issues
Support Delays

Best For

  • Artisanal craft shops seek to highlight the uniqueness and craftsmanship of their products.
  • Home decor stores want to showcase their products with immersive visuals and detailed product information.

More Info / Download Theme Demo

Beyond Theme by Troop Themes

The Beyond Shopify theme by Troop themes is tailored for ethical brands committed to sustainability, offering a story-driven design that resonates with customers and amplifies brand impact by showcasing values and ethos.

Beyond Theme by Troop Themes

Ratings

Users have consistently praised the Beyond theme for its versatility and functionality, particularly highlighting its ease of customization and sleek design. The theme’s exceptional customer support has also been a standout feature, with prompt responses and effective resolution of any issues reported.

Key Features

  • Recently viewed
  • Recommended products
  • Collection page navigation
  • Quick view
  • Image rollover

Pros and Cons

Pros

  • Versatile customization options
  • Sleek and modern design
  • Responsive and effective customer support
  • Continuous updates and improvements
  • A multi-column menu for seamless navigation.
  • Three distinctive theme styles to match your vision.
  • Swift data browsing for effortless exploration.

Cons

  • High price for businesses operating on a restricted budget
  • Initial bugs on mobile platforms

Best For

  • Eco-friendly brands that focus on environmentally sustainable practices, such as zero-waste initiatives, eco-conscious manufacturing, or sustainable materials sourcing.
  • Socially responsible businesses, such as fair labor practices, community engagement, or charitable initiatives, highlight their social responsibility efforts.

More Info / Download Theme Demo

3. What Features to Seek in Shopify Themes for Ecommerce Industry 

When selecting Shopify ecommerce themes, it’s crucial to prioritize features that enhance user experience and facilitate easy navigation. Here are some key features to look for:

  • Responsive Design: Ensure the theme is optimized for various devices to provide a seamless browsing experience for users on desktops, tablets, and smartphones.
  • User-Friendly Navigation: Seek themes with intuitive navigation menus and clear categorization to help users find and access digital products quickly.
  • High-Quality Photos & Videos: Choose themes that support high-resolution images and videos to showcase digital products and enhance their visual appeal.
  • Sort & Filter Options: Look for themes that offer sorting and filtering functionality, allowing customers to quickly refine search results based on criteria like price, category, or popularity.
  • Reviews & Rating Display: Opt for themes that include built-in review and rating systems, enabling customers to leave feedback and make informed purchase decisions.
  • FAQ Section: Prioritize themes with an FAQ section or knowledge base feature to address common customer inquiries and provide helpful information about digital products.
  • Web Push Notifications: Consider themes that support web push notifications to engage customers with timely updates, promotions, and announcements about new digital products.
  • Cart & Checkout: Ensure the theme offers a streamlined cart and checkout process for quick and hassle-free purchases of digital products.
  • Multiple Payment Options: Look for themes that support a variety of payment gateways to accommodate diverse customer preferences and increase conversion rates.
  • Order Tracking: Seek themes that include order tracking functionality, allowing customers to monitor the status of their digital product purchases and receive updates on delivery.

4. Final Thoughts

That’s my list of the best Shopify themes for your ecommerce store. Hopefully, these Shopify themes will meet your needs, reflect your brand identity, and help you increase your sales targets and objectives.

5. Shopify Themes for Digital Products: FAQs

The best Shopify theme for eCommerce depends on your specific needs and preferences. Themes like Momentum, Beyond, Galleria, and Gem are popular choices known for their versatility and feature-rich design, tailored for eCommerce businesses.

As of the latest data available, the most downloaded Shopify theme is "Dawn." It's a minimalist theme offered by Shopify and is commonly used by new merchants to create a simple and clean online store.

Regarding speed and performance, themes like Turbo, Fresh, and Kingdom are often praised for their optimization and fast loading times. These themes prioritize efficiency and speed to provide a seamless browsing experience for customers.

Premium Shopify themes offer advanced features and customization options tailored to businesses looking for a high-quality design. Themes like Pipeline, Testament, and Empire are highly regarded for their premium features, sleek design, and robust functionality, making them popular choices among merchants seeking a polished and professional online presence.


Sam Nguyen is the CEO and founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore. He is an expert on the Shopify e-commerce platform for online stores and retail point-of-sale systems. Sam loves talking about e-commerce and he aims to help over a million online businesses grow and thrive.